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Search Engine Optimisation

Why all the hype about Search Engine Optimisation and what is it?

Search Engine Optimisation or SEO is a framework of steps you can take to make your website more visible to search engines. The framework covers: technical issues like structure, file naming conventions, navigation, links, through to the creative aspect of copywriting and presentation standards. All these and much more have an effect on the visibility and traffic volume that visit your site.

SEO is concerned with the Organic or Natural or Free results that appear when a user types in a search query into a Search Engine. The pages that are displayed are called the Search Engine Results Pages (SERP's). Being buried on page 15 which is unlikely to been seen is not good compared to being on the first page.

International research has shown that if you're not on any of the first 3 pages you will miss 8 out of 10 searchers. Approx 60% only look at the first page. This is also why there are huge traffic gains to be made by improving your organic search position. 200% to 500% increase in traffic is not uncommon.

It is not enough to be just indexed by search engines, when 6 out of 10 people will only look at the first page. If they can't find what they're looking for they will try another search term.

There are three main sources of traffic:

Visitor arrives directly because they know your site or possibly a word of mouth referral.
Visitor arrives via another site which could be a directory site or themed site that links to your site.
Visitor arrives via a search engine via Free search or pay per click advertisement like Google Adwords.

Sources of Website Traffic.gif

Search Engine Optimisation influences all three sources. That is why SEO is so important.

How Adwords advertising can benefit your business.

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Google News Watch

January 27th, 2012

For news on Google from international news sources and their official blogs. Covering Adwords, Search Engine Optimisation and other Search Engine Marketing topics.

Adwords - Love at first Search

January 26th, 2012

More and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas ... learn more >>

Google - Updating our privacy policies and terms of service

January 24th, 2012

In just over a month we will make some changes to our privacy policies and Google Terms of Service. This stuff matters, so we wanted to explain what’s changing, why and what these changes mean for users ... learn more >>

Adwords - Create more Automated Rules and undo changes

January 18th, 2012

We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements ... learn more >>

Coming Soon: Ad Group Impression Share Metrics

January 17th, 2012

Based on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networks. Once released ... learn more >>

Visit the re-designed AdWords Help Center today

January 10th, 2012

Brits, Aussies, and Kiwis: see what Americans have been buzzing about for weeks! We launched a new look for the AdWords Help Center and it's now available in your countries! ... learn more >>

New Tools and Controls to Manage Your Google+ Pages

December 22nd, 2011

Last month we introduced Google+ Pages to provide a new way for you to build a public identity on Google+. We’ve been listening closely to your feedback and today we’re introducing several new tools ... learn more >>

Migrating Conversion Optimizer and Enhanced CPC campaigns

December 14th, 2011

If you’re focused on conversions and CPA (cost-per-acquisition), you may already be using Conversion Optimizer or Enhanced CPC to optimize your campaigns to get you more conversions at a lower cost. ... learn more >>

Think With Googles December Adventure: Mobile Tips Recap

December 12th, 2011

Think With Google’s December Adventure continued this week with a focus on mobile. Here are the four mobile-related insights and tips we covered this week (and a fun factoid): ... learn more >>

+1 button in DFP for direct sold ads

December 6th, 2011

In March, we introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. ... learn more >>