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Google Adwords Pay Per Click Advertising

 

Pay Per Click advertising or PPC or Search Advertising as it is commonly called is New Zealands most popular online advertising medium. Google call it Cost Per Click (CPC). Confused… don’t be.

 

The total online advertising market in New Zealand is around $200m per annum with Search Advertising commanding 38% of the total.

 

Why is it so popular.?  Simple… It Produces Measurable Results.

 

With Google use in New Zealand around 90% of all search traffic, Google Adwords is where you need to be promoting your product and services.

  

Google Adwords.gif

You’ll be able to reach your customers at the precise moment they’re looking for your products or services. When users search on Google they’re demonstrating which products they’re interested in. With Adwords ads, your customers will see your ad next to relevant search results they’ve requested. From the ad they click through to your site.

 Search for keywords and your ad is displayed.jpg

The benefits are obvious:

 

  • You advertise to people searching on Google and the Google advertising network
  • Reach people actively looking for information about your products and services online
  • Easily control costs - pay only when people click on your ad
  • Geographic and demographic targeting ensures you reach the ‘right’ people

 

Here's an example of how AdWords ads can pay for themselves and eventually lead to increasing returns:

 

You invest  $1,000 in AdWords ads with a $1 maximum CPC. Because you only pay for ad clicks, you are  assured of receiving at least 1,000 clicks.

 

If 5% of these clicks result in sales, you would have made 50 sales. If the average sale amount is one hundred dollars, your initial $1000 investment will have returned $5,000 in sales. In these cases, you should advertise on a larger scale and reinvest the profits into your AdWords budget, which can increase potential profits even more.

 1263513109_increase traffic and sales.jpg

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