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Tracking Your Campaign Success With Google Adwords Metrics

 

As the saying goes “What you can measure you can manage”. Tracking your campaign and ad performance is crucial to achieving a good return on your investment in Google Adwords. We can produce a monthly management report containing the following key performance indicators.

 

  • Placement / Keyword Performance - Performance data for keywords or placements you've specifically targeted.
  • Ad Performance  - Performance data for each of your ads.
  • Ad Group Performance  - Ad group performance data for one or more of your campaigns.
  • Campaign Performance   - Performance data for your campaigns if you have multiple campaigns.

 

Google Analytics For Website Results Tracking

 

When Adwords reporting and Google Analytics are combined, you get rich insights into your website traffic patterns and website effectiveness. Analytic insights drive better targeted ads, and better landing page design to create higher sales conversions.

 

The diagram below shows the Analytics Funnel process which tracks a visitors progress as they navigate through from an Adwords ad to your landing page, and through to a sale.  By tracking each visitor you can see where they go, and at what stage they abandon the site. Using the information you can identify any problem pages that require redesign or additional information. In order to track visitors and gather this information JavaScript code is placed on the appropriate pages.

Website Sales Funnel Tracking with Google Analytics.gif

When funnel pages and goals are used you can accurately measure the return on your Adwords budget by assigning a $ value to each goal. This allows you to compare campaigns, ad groups, ad and keywords.

 Track Other Online Marketing Campaigns

While Google Analytics is designed to work seamlessly with their Adwords service, Analytics can be used to track and analyse any online advertising promotional activity. For example: newsletters, emails, banner, other cpc advertising and marketing campaigns. By inserting the tracking code you can measure the campaigns performance. 

Tracking all Marketing Activities.gif

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Google News Watch

January 27th, 2012

For news on Google from international news sources and their official blogs. Covering Adwords, Search Engine Optimisation and other Search Engine Marketing topics.

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In just over a month we will make some changes to our privacy policies and Google Terms of Service. This stuff matters, so we wanted to explain what’s changing, why and what these changes mean for users ... learn more >>

Adwords - Create more Automated Rules and undo changes

January 18th, 2012

We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements ... learn more >>

Coming Soon: Ad Group Impression Share Metrics

January 17th, 2012

Based on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networks. Once released ... learn more >>

Visit the re-designed AdWords Help Center today

January 10th, 2012

Brits, Aussies, and Kiwis: see what Americans have been buzzing about for weeks! We launched a new look for the AdWords Help Center and it's now available in your countries!  ... learn more >>

New Tools and Controls to Manage Your Google+ Pages

December 22nd, 2011

Last month we introduced Google+ Pages to provide a new way for you to build a public identity on Google+. We’ve been listening closely to your feedback and today we’re introducing several new tools ... learn more >>

Migrating Conversion Optimizer and Enhanced CPC campaigns

December 14th, 2011

If you’re focused on conversions and CPA (cost-per-acquisition), you may already be using Conversion Optimizer or Enhanced CPC to optimize your campaigns to get you more conversions at a lower cost. ... learn more >>

Think With Googles December Adventure: Mobile Tips Recap

December 12th, 2011

Think With Google’s December Adventure continued this week with a focus on mobile. Here are the four mobile-related insights and tips we covered this week (and a fun factoid): ... learn more >>

+1 button in DFP for direct sold ads

December 6th, 2011

In March, we introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching.  ... learn more >>