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PPC And CRM Integration
To take PPC to the next level, integration with your CRM system is vital in determining which campaigns are ultimately profitable. This applies especially if you using PPC to generate leads that are scored and followed up with personal sales call or visit. You need to know which campaign or at a lower level, which keywords are producing the profit. Generating leads is all very well but what about the quality of the leads and the leads to sales conversion rate.
We can assist you in leveraging the power of you PPC campaigns and integrating the data with your CRM system to produce more meaningful metrics to help refine your online advertising performance.
Many businesses struggle with bridging the gap between the marketing and sales and find aligning the activities a challenge. The biggest frustrations sales has with marketing, can be alleviated by focusing on these goals, leveraging each department's strengths and enabling marketers to:
• Consistently deliver high-quality leads to sales
• Create materials and messaging that resonate with the sales team
• Move leads more effectively through the sales pipeline
Search advertising is still the most cost effective method of advertising and it is a fraction of the cost of direct mail, email, online banners or yellow pages. Get Google Adwords and start gaining customers immediately.
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Google News WatchJanuary 27th, 2012For news on Google from international news sources and their official blogs. Covering Adwords, Search Engine Optimisation and other Search Engine Marketing topics. Adwords - Love at first SearchJanuary 26th, 2012More and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas ... learn more >> Google - Updating our privacy policies and terms of serviceJanuary 24th, 2012In just over a month we will make some changes to our privacy policies and Google Terms of Service. This stuff matters, so we wanted to explain what’s changing, why and what these changes mean for users ... learn more >> Adwords - Create more Automated Rules and undo changesJanuary 18th, 2012We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements ... learn more >> Coming Soon: Ad Group Impression Share MetricsJanuary 17th, 2012Based on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networks. Once released ... learn more >> Visit the re-designed AdWords Help Center todayJanuary 10th, 2012Brits, Aussies, and Kiwis: see what Americans have been buzzing about for weeks! We launched a new look for the AdWords Help Center and it's now available in your countries! ... learn more >> New Tools and Controls to Manage Your Google+ PagesDecember 22nd, 2011Last month we introduced Google+ Pages to provide a new way for you to build a public identity on Google+. We’ve been listening closely to your feedback and today we’re introducing several new tools ... learn more >> Migrating Conversion Optimizer and Enhanced CPC campaignsDecember 14th, 2011If you’re focused on conversions and CPA (cost-per-acquisition), you may already be using Conversion Optimizer or Enhanced CPC to optimize your campaigns to get you more conversions at a lower cost. ... learn more >> Think With Googles December Adventure: Mobile Tips RecapDecember 12th, 2011Think With Google’s December Adventure continued this week with a focus on mobile. Here are the four mobile-related insights and tips we covered this week (and a fun factoid): ... learn more >> +1 button in DFP for direct sold adsDecember 6th, 2011In March, we introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. ... learn more >> |