Grab searchers attention  with SEO.jpg

Why All The Hype About Search Engine Optimisation And What Is It?

Search Engine Optimisation or SEO is a framework of steps you can take to make your website more visible to search engines. The framework … for more

 


How Do Keywords Help?

Much of the SEO work centers on the concept of ‘keywords’ and their use by potential visitors to your site. Keywords are important in the body copy … for more

 


Getting it right with site  design.jpgGetting It Right With Your Site Design

 

Site design is equally important as the content. Bad structural design can adversely affect where your site will rank in the search engine results pages … for more

 


Coding For The Search Engines Or People

 

HTML tags and the tags associated with your images are important coding that a search engine bot will recognise to determine … for more

 


Search Engine Optimising for  people.jpgOptimising Content For People

 

Creating relevant, useful, authoritative content for your site is the most important SEO technique of them all. Defining quality content is difficult … for more


Optimising Landing Pages To Increase The Click Thru Rate

The landing page is where a visitor will land after clinking your ad. The page content is directed ... for more

 


1263431218_Google Analytics Logo.jpg Tracking Adwords And Website Success With Google Analytics

As the saying goes "What you can measure you can manage". Tracking campaigns and ad performance is critical to achieveing a good return on your investment ... for more 


1261017121_PPC and CRM integration working together.gifTake PPC To The Next Level With CRM Integration

If you are using PPC campaigns to generate leads that are scored and followed up with a personal sales call or visit then you should be thinking about integration with a CRM application ... for more


SEO And PPC Costs And Fee Structures

Here you will see our costs and fees that can help drive up web traffic, leads numbers, lead quality, and sales conversions ... for more 

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Google News Watch

February 12th, 2016

For news on Google from international news sources and their official blogs. Covering Adwords, Search Engine Optimisation and other Search Engine Marketing topics.

New botnet protections across our ads systems

February 9th, 2016

Keeping fake traffic that originates from infected computers (aka “botnets”) out of our ads systems has been a priority since we launched, and over the years we've worked hard ... learn more >>

How we fought bad ads in 2015

January 21st, 2016

When ads are good, they connect you to products or services you’re interested in and make it easier to get stuff you want. They also keep a lot of what you love about the web ... learn more >>

Share Google Analytics data and remarketing lists

November 12th, 2015

From monitoring account performance at scale to making cross-account campaign changes, manager accounts help many of the most sophisticated AdWords advertisers get more done in less time ... learn more >>

Happy 15th Birthday, AdWords!

October 28th, 2015

AdWords arrived in October 2000 to connect businesses, large and small, with consumers who were rapidly turning their attention online: Google Launches Self-Service Advertising Program. In the last 15 years, we’ve witnessed tremendous shifts ... learn more >>

Enhancing the Google Display Network with new innovations

September 30th, 2015

Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy ... learn more >>

Google brings you closer to your customers in the moments that matter

September 25th, 2015

Mobile has changed the game for both consumers and brands. Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect ... learn more >>

Native Gmail ads arrive in AdWords for all advertisers

September 1st, 2015

Email is a big part of our everyday routines as a go-to place for staying in touch with family, friends and colleagues. It’s also a great way to get the latest updates from our favorite brands   ... learn more >>

Best Practices: Improve the performance of your DSA campaigns

August 20th, 2015

Dynamic Search Ads are driving great results for businesses, and, as we announced last month, DSA is now more powerful than ever. As you reach all sorts of interested users via Dynamic Search Ads, we’ve created a Best Practices checklist to help you get the most out of DSA ... learn more >>

Best Practices: A new guide to great reporting in AdWords

August 11th, 2015

We hope you’re excited as we are about last week’s launch of the Report Editor. This powerful new AdWords tool lets you explore your account data in brand new ways from within your browser.On the heels of that update, you should also be sure to check out our brand new guide ... learn more >>